Digital Marketing Intern
Function: Learning | Location: Novi Sad R&D
OUR COMPANY
Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transportation. In 2023, Continental generated sales of €41.4 billion and currently employs around 200,000 people in 56 countries and markets.
JOB DESCRIPTION
Commercial & Special Vehicles (CSV) business area, within which Continental’s subsidiary VDO operates, accommodates the specific requirements of the commercial vehicle, special vehicle and aftermarket sector. Our solutions for fleet management effectively facilitate everyday management for fleet operators and drivers and enable them to cut costs, optimize routes/distances and make more effective use of working hours.
With this role you will be part of R&D center in CSV business area, VDO Marketing and work in an international team being involved in a wide commercial vehicle topics, but most importantly on the Mobility Package 1 based topics in EU & Non-EU countries. This internship includes education on the relevant technologies & platforms mentioned below.
In your day-to-day job you will:
- Assist in setting up and planning digital campaigns across Google Ads (Search, Display & Shopping) and Meta Ads (Traffic based, etc.)
- Support in establishing and maintaining Facebook pages within the Meta Business Manager
- Analyze campaign reports to identify opportunities for ad optimization
- Conduct keyword research via Semrush and Google Keyword Planner
- Use & extract insights from Meta Ads Manager, Google Ads & Google Analytics
- Support in setting up the tracking infrastructure (UTMs)
- Support in content creation (text & display) for ads
- Support the administration of our myVDO portal
- Documentation of processes and updates in Confluence
- Work in a global & international HQ team
QUALIFICATIONS
- Currently enrolled in final year of Bachelor’s or Master's degree program in areas of Marketing, Communications, Business Administration, Humanities or a related field
- Basic understanding of digital marketing platforms and tools
- Excellent communication skills, both written and verbal
- Creative thinking with attention to detail
- English language skills on advanced level
- Proficiency in Microsoft Office Suite
- Comfortable with learning new software and tools
WOULD BE A PLUS
- Any Google Ads certification (Search, Display, Video &/or Shopping preferred)
- Any Meta Ads certification (Digital Marketing Associate preferred)
- Google Analytics familiarity
- NGO/Student project experience with Content writing &/or Digital marketing
- Knowledge of the Italian language or any Eastern European language
WHAT WE OFFER
- Paid Internship
- Travel Allowance
- Flexible schedule
- Mentorship program
- Comprehensive training on the job
- Career roadmap in Continental
If you are interested in this job position, you can send us your resume and letter of application in English language via Infostud. Only short-listed candidates will be contacted.